By MICHELLE MARCHANTE
Instagram’s newest feature hopes to attract not just polished and picture-perfect “Caption Ready” moments but regular everyday down and gritty scenes through Stories, a not-so-new feature that has pretty much become a synonym for Snapchat.
Instagram Stories offer users an opportunity to create 10-second photos or videos that will last 24 hours before being completely destroyed. While giving users the option to either shoot in the app or upload something from the last 24 hours from your camera roll, this new feature also gives users the option to decorate their stories with filters, emojis, texts and drawings.
As many have noted, Snapchat pretty much offers the exact same capabilities, and Instagram’s CEO, Kevin Systrom, is completely aware of it and thinks it’s totally fine. According to Systrom, Instagram is adopting a format that Snapchat pioneered and are giving it their own personal spin, much like how Facebook was the one who invented feeds, a format that is now used by every other social media site in some way today.
“They deserve all the credit,” Systrom said during an interview with TechCrunch. “Just like Instagram deserves all the credit for bringing filters to the forefront. This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.”
“[N]o one looks down at someone for adopting something that is so obviously great for presenting a certain type of information,” he said. “Innovation happens in the Valley, and people invent formats, and that’s great…every company looks around and adopts the best of the best formats or state-of-the-art-technology…”
Systrom recognizes that while Instagram’s mission was to be a place where people could “capture and share the world’s moments” the app has turned more into a place where you can only post perfect highlights. Through the introduction of Stories, he hopes it will ease this type of pressure and let people enjoy the app the way it was originally meant to be without worrying about the amount of “Likes” they’ll receive as Stories will not be able to generate likes or public comments.
“Our mission has always been to capture and share the world’s moments, not just the world’s most beautiful moments,” he said to The New York Times. “Stories will alleviate a ton of the pressure people have to post their absolute best stuff.”
While Instagram and Snapchat Stories seem to have everything in common, there are some differences like the order Stories will appear. Snapchat Stories are shown in reverse chronological order while Instagram’s Stories will be sorted based on the profiles you interact the most with.
The most notable difference between the app’s Stories function is one that adult Instagram users and businesses who weren’t too keen on developing a new fan base on Snapchat will probably appreciate.
Your profile photo will appear in the top row of the main feed with a colored ring, notifying all your followers(or any Instagram user if the account is public) that you’ve created a story. Not only will users not have to go to a different app or a completely separate screen to see your story but you won’t have to build a new audience outside of the app or worry that you’re spamming your followers feeds.
“This format unlocks a new version of creativity for us,” Systrom said. “I think Instagram will be judged by where we go from here, and what we make of it in the future.”
Instagram’s Stories feature will be available globally in all iOS and Android devices in the next few weeks.
Michelle Marchante is a guest contributor at The Buzz Insider and the Assistant Opinion Director at FIUSM. She is a writer, reader and filmmaking enthusiast. Currently, she is studying to get her degree in Broadcast Journalism and is also working on her second novel. Connect with her on Twitter @TweetMichelleM
Images retrieved from Instagram.